Can we please stop using the word “flattering”?

What do we really mean when we say a piece of clothing is “flattering”?

More often than not, it’s shorthand for “this makes me look slimmer.” Or “this hides the bits I’ve been told to keep covered.”

It’s a word that’s been wrapped around outdated beauty ideals for far too long, and it’s often used to make women feel like their body is a problem that needs fixing.

It’s completely understandable. We’ve been taught to dress for smaller, neater, more acceptable versions of ourselves for most of our lives.

But what if we let go of the idea that our clothes have to make us look a certain way?

Style that actually feels good

Imagine a wardrobe filled with pieces you love; that fit well, feel good, and help you show up as the real you.

Because the clothes that get the most wear aren’t always the ones that tick the “flattering” box. They’re the ones you reach for without second-guessing. The ones that make you feel relaxed, powerful, playful - or whatever your version of “put together” looks like.

When we stop chasing flattering and start focusing on feeling, we give ourselves permission to wear what we actually enjoy, not just what we’ve been told we “should” wear.

Understanding how certain cuts, colours, or proportions interact with your body shape can be incredibly empowering

But it should never come from a place of “fixing.”

It should come from a place of self-acceptance and respect. Of getting dressed in a way that reflects who you are and how you want to feel… today.

So, if you’ve ever tried something on and immediately thought, “It’s not very flattering”… pause.

What if you asked, “Do I like how this feels?” instead?

Start noticing when that word creeps in. Is it really about the clothes, or about old stories you’re still carrying? What do you actually want to feel in this moment?