What actually happens in a colour analysis & why AI can’t replace it

Can you use AI for your Colour Analysis?

It’s a question I’m starting to get asked: “Can’t I just use ChatGPT for my colour analysis instead?”

Short answer? You could.

But it’s a bit like choosing your foundation shade through a filter — you might get close, but chances are… it’ll be off.

Here’s why a personalised, in-person Colour Analysis will always beat one done via ChatGPT (or any AI platform).  And what actually happens in a session with me.


What even is a Colour Analysis?

A Colour Analysis shows you which shades naturally enhance your features — helping your skin glow, your eyes pop, and your wardrobe work together more effortlessly.

You’ll walk away with a personalised palette of colours that:

  • Flatter your skin tone, eye colour, and hair colouring

  • Make mix-and-match dressing 10x easier

  • Help you shop smarter and avoid impulse buys

Build outfit confidence with way less stress

Why ChatGPT gets your Colour Analysis wrong (more than you think)

I’m all for a little tech shortcut… but when it comes to colour analysis, ChatGPT falls short.

  1. ChatGPT can’t assess depth or contrast properly

    When you upload your photo to an AI platform, it might spot “warm vs cool” tones, but it can’t understand the subtleties of contrast between your features — which is a huge part of what makes certain colours work for you.

  2. Lighting, makeup, & filters distort your true tone

    Selfies taken in bad lighting or with a filter? That throws everything off.

  3. ChatGPT doesn’t factor in your season or colour energy

    Two people might both be “warm,” but have completely different palettes based on their undertones, contrast levels, and the feeling of the colour on them.

What happens in a Colour Analysis session with me?

  1. We sit down in natural light with no makeup

    This lets me see the real undertones of your skin and how different colours reflect on you.

  2. I drape you in a curated set of colours

    Using specially calibrated drapes, I compare shades side-by-side to see which ones enhance your skin tone, eye brightness, and overall energy — and which ones dull you down.

  3. We talk about your lifestyle & preferences

    Love bold colours? Prefer neutrals? Need colours that suit work and weekends? Your palette is designed to work for your actual life — not just what “looks nice.”

  4. You walk away with your personalised palette (& know how to use it)

    No guesswork. No colour overwhelm. Just a palette that makes getting dressed easier.

Ready to see yourself in a whole new light?

Colour Analysis is one of the most powerful tools I offer — and it’s not about rules or restrictions. It’s about understanding what works for you, so you can build a wardrobe that’s easier to wear, and more enjoyable to live in.

Explore a Colour Analysis Session with me.

Want a little taste before booking in? Grab my Universal Colour Palette — a curated guide to colours that work for everyone, whether you’ve done an analysis yet or not.

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